Sales Director

At Eagle Foods we are builders.  We are builders of brands, categories, and people.  Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years.  Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products.  As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world.  Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad.  Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass-merchandisers, as well as foodservice and export, U.S. military, and private label business.

Job Description Summary

The Sales Director leads strategic and tactical sales execution across a portfolio of medium- to high-priority accounts in the CPG industry. This role is responsible for driving growth through customer planning, broker management, trade fund optimization, and cross-functional collaboration with internal teams such as Marketing, Finance, Supply Chain, and Category Management. The ideal candidate has 5–10 years of CPG experience, strong analytical and communication skills, and a track record of success managing both branded and private label portfolios, particularly in dry grocery or center store categories.

Essential Duties and Responsibilities

1. Strategic Sales Execution & Customer Management

• Execute sales strategies aligned with Eagle’s goals to drive revenue, market share, and distribution.
• Manage assigned accounts by developing tailored business plans and promotional strategies that support DMSP (Distribution, Merchandising, Shelving, Pricing) principles.
• Identify opportunities for growth through expanded distribution, increased shelf presence, and improved execution of promotional plans.
• Support category insights and retail execution through data-driven analysis and collaboration with customer category teams.
• Build strong working relationships with customer teams and internal partners to ensure alignment and responsiveness to customer needs.

2. Sales Agency & Trade Management

• Lead and influence agency partners (brokers) to drive executional excellence, ensuring delivery of volume, trade spend efficiency, and KPI attainment.
• Manage trade funds within assigned budgets, ensuring decisions maximize return on investment and align with Revenue Growth Management (RGM) principles.
• Support demand forecasting processes by working cross-functionally with the Demand Planning team to ensure inventory alignment with customer activity.

3. Planning, Reporting & Analysis

• Analyze market trends, performance data, and promotional effectiveness to inform decision-making and optimize customer plans.
• Set performance KPIs, monitor execution, and adjust plans as needed to achieve goals.
• Prepare regular performance reports and customer reviews with strategic recommendations to internal stakeholders.

4. Cross-Functional Collaboration

• Collaborate closely with Marketing, Finance, Supply Chain, Trade Marketing, and Category Management to execute integrated go-to-market strategies.
• Act as a liaison between customer teams and Eagle’s internal departments to ensure flawless execution of programs.

5. Leadership & Executional Excellence

• Operate independently in a dynamic environment, managing multiple priorities while maintaining a focus on results.
• Lead project-based initiatives and cross-functional efforts to enhance customer performance.
• Demonstrate strong time management, problem-solving, and decision-making skills.
• Must live within the assigned geography to maintain a consistent market presence and effectively manage in-field responsibilities.
• Minimum 2 years in a similar customer-facing sales role, ideally within CPG or retail channels. 
• Proven ability to manage medium to high-strategic accounts and lead agency partners effectively.
• Strong mix of tactical execution and strategic insight—capable of balancing daily operational needs with longer-term planning. 
• Experience working in a cross-functional environment with moderate to high levels of collaboration and influence.

Qualifications and Competencies

Education & Experience

• • Bachelor’s degree in Business, Marketing, or related field required.
  • 5–10 years of CPG sales experience
  • Prior experience in large CPG and/or private equity-backed companies is a plus.

Agency & Category Management

• • Minimum 5 years of experience managing sales agencies (brokers).
  • Strong understanding of dry grocery (center store) categories.
  • Experience managing both branded and private label portfolios preferred. 

Strategic & Analytical Skills

• • Proficient in analyzing syndicated data and market trends (e.g., Nielsen, IRI).
  • Strong business acumen with ability to turn insights into actionable plans.

Communication & Influence

• • Excellent written and verbal communication skills.
  • Proven ability to engage and influence cross-functional teams and external partners. 

Mobility & Travel

• • Must reside within the assigned geography.
  • Willing to travel up to 40% as needed to support customer and market needs.

Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to use hands to finger, handle, or touch objects or controls.  The employee is occasionally required to stand, walk, sit, reach above shoulders, taste and/or smell, or talk and/or hear. The employee must frequently lift and/or move up to 10 pounds and must occasionally lift and/or move up to 25 pounds.  Specific vision requirements of this job include close vision, peripheral vision, color vision, depth perception, and the ability to adjust focus. Additional equipment may be required to follow all safety rules and procedures by working safely and ensuring the safety of others.

Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The employee occasionally works in proximity to fumes or air-borne particles, toxic or caustic chemicals, and in non-weather related extreme cold. The noise level in the work environment is usually moderate. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Statement:

Eagle Foods is an equal employment opportunity employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age, disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Eagle Foods also prohibits harassment of applicants or employees based on any of these protected categories. It is also Eagle Food’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.