Associate Brand Manager - Remote

At Eagle Foods we are builders.  We are builders of brands, categories, and people.  Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years.  Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products.  As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world.  Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad.  Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass-merchandisers, as well as foodservice and export, U.S. military, and private label business.

Job Description Summary

The Associate Brand Manager will help guide the growth of the Eagle Foods brand portfolio, primarily assisting and leading projects on the Meals & Sides and Snacks teams. Responsibilities include leading and assisting with innovation, communications, brand and competitive reviews, sell-in materials, and business management.

Essential Functions

• Strategy – Champion our consumers and strategic plans within the organization.
  • Drive a consumer-first mindset in planning and executing marketing initiatives.
  • Ensure consistent approach to creative design and messaging.
  • Bring fresh ideas for connecting with our target and growth consumers.
• Innovation - Lead innovation projects through Stage Gate.
  • Develop strategic point of view on products, packaging, pricing, and support.
  • Provide marketing inputs for consumer research efforts.
  • Manage weekly team meetings, follow ups, and problem-solving initiatives to ensure successful, on-time product launches.
• Communications and Activations - Assist team and partner agencies in coordinating and executing marketing communications across TV, digital, social, PR, and in-store efforts.
  • Bring creative and strategic thinking to help plan initiatives that will drive trial and encourage purchase.
  • Ensure partners have most up to date assets for development.
  • Ensure creative assets are approved by key stakeholders, including legal clearance.
  • Manage social media communications across Facebook, Instagram, TikTok, and other platforms.
• Data Analytics - Regularly analyze Brand, Competitive and Category performance and provide team with updates and recommendations for actions or pivots.
  • Conduct weekly analytic dives and assess areas of opportunities and threats.
  • Track, evaluate, and report on competitive brand positioning, pricing, marketing and social/digital tactics, performance.
  • Conduct product reviews with R&D and Insights partners including coordinating product tastings, procurement of samples, and deck preparation.
• Business Management - Coordinate and execute business-related marketing efforts.
  • Coordinate product specs, sell-sheets, Neilsen set up.
  • Maintain product portfolio tracker.
  • Assist with customer presentations and related questions.
  • Manage website updates and report data analytics.
• Other duties as assigned.

Desired Traits

• Collaborative – Takes a “we” vs. “me” approach that others naturally want to work with.
• Self-Starter – Ability to proactively take action and problem-solve.
• Detail-Oriented – Masterfully manages details, from project management to data analytics to timeline adherence.
• Agility – A multi-tasker that can lead nimbly through ambiguity and complexity while prioritizing efforts that will deliver the greatest impact.
• Eagerness to Learn – Keeps an open mind and stays curious to continuously learn.

Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job.

Minimum Requirements:

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred).
• 2+ years of CPG Brand Management experience; Food or Beverage preferred.
• Understanding of marketing fundamentals.
• Strong analytical, organization, and communication skills.
• Project management skills and the ability to prioritize and multitask.
• Computer proficiency in Excel, PowerPoint and Word. Syndicated data systems a plus